NEW PRODUCT RELEASE

Swiftech® introduces revolutionary Apogee Drive 350 self-powered CPU water-block for Intel® and AMD® processors.

FOR IMMEDIATE RELEASE

Lakewood , CA – Monday August 7th, 2007, 9:00 AM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release of the new Apogee Drive 350, a patent pending self-powered waterblock. The product combines two of Swiftech® award winning technologies into an integrated pump and water-block unit which is expected to revolutionize the world of water-cooling by offering superior performance, high reliability, and consumer-friendly installation at substantial cost savings. “In the world of water-cooling, the Apogee™ CPU Waterblocks and MCP350 pumps have become legends, proving themselves to be among the best available to the enthusiast and professional users alike. By combining the low thermal resistance and high-flow/high-reliability characteristics of these technologies into a single unit, we substantially facilitate installation, enhance reliability and cut costs while maintaining the high performance aspect of the device. This is a significant step forward for our industry, which we hope will help spreading liquid cooling further into the main stream”, said Gabriel Rouchon Swiftech's Chairman & CTA. The apogee Drive 350 will initially be sold as part of a new CPU liquid cooling kit called the H20-120 Compact which is the subject of a separate press release. The product is scheduled for release to the distribution channels Mid-august.

MSRP: $99.95
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About Rouchon Industries Inc (dba, Swiftech®) (NASDAQ: RCHN.PK – News)

Swiftech® offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products. They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at: info@swiftech.com. 

Safe Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.