Long Beach, Calif., July 28, 2014, 10:45 Pacific Standard Time -  Rouchon Industries Inc., dba Swiftech® (OTC Pink Current: RCHN) announced the release of two new offerings today: the MCP50X pump, and Maelstrom V2 coolant storage & recirculation system.

The most salient characteristic of the MCP50X pump is its impressive power: despite a compact foot print of only 2x2”,  this 12VDC centrifugal pump features 4.8MH20 of head pressure, an industry best to date. Such high pressure capability allows the MCP50X to push more flow than competing products in complex liquid cooling systems where multiple devices are installed.  The MCP50X is PWM controlled, and its speed ranging from 1300 to 4500 RPM is adjustable via the motherboard. With an MTBF of 50,000 hours and thanks to its ceramic impeller shaft held at both ends, and  resin-encased stator & electronics the MCP50X has an excellent resistance to shocks, vibrations, and weather, making it a perfect candidate for numerous other industrial applications.  The product is covered by a 3-year limited warranty and available now at an MSRP of $69.95

The Maelstrom V2 is a dual 5 ¼” bay reservoir for coolant storage and recirculation, featuring a built-in MCP50X pump.  With its large coolant window illuminated by a UV LED, and machined billet aluminum face plate, the Maelstrom V2 makes a powerful statement of hi-tech elegance matched only by the spectacular technical specifications of its pump. Swiftech intends for the new Maelstrom V2 to become the foundation of any enthusiast DIY build. The product is covered by a 3-year limited warranty and available now at an MSRP of $139.95.

“The pump is the heart of any liquid cooling system, and with the release of these new products we are now offering more powerful, reliable and economical solutions to our enthusiast system builders”, said Gabriel Rouchon, Swiftech’s Chairman and CEO.