PRESS RELEASE

Swiftech® introduces new  Apogee™ XT  flagship waterblock.

 “The ultimate cooling Machine™”

FOR IMMEDIATE RELEASE

Long Beach, CA – October 6, 2009 19:45 PM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release of their new flagship waterblock,  the Apogee™ XT.  The "XT" waterblock represents the culmination of months of research and development marked by hundreds of hours of competitive testing. The end result is a product that manages to surpass everything that made its predecessor -the Apogee™ GTZ, one of the best water-blocks in the world; a substantial increase in thermal performance, sumptuous functional elegance,  unique convenience features for beginners and extreme users alike, all contribute to place the new "XT" in a class of its own.  Like its precursor, the Apogee™ XT thermal design is primarily characterized by a pin matrix composed of 225 µm (0.009") micro structures, and topographically mapped cold plate. However both features have been considerably optimized to yield dominating results with Intel® socket LGA 1156 and 1366 processors. The product is shipped with a tool free retention mechanism which is adjustable to fit all Intel® Core™ Desktop processors (*);  support for AMD® and Intel® server processors is expected to follow shortly.  “We focused on three areas: performance, appearance, and user-oriented features. According to our competitive test results,  the Apogee™ XT thermal performance is currently unmatched; cosmetically, I find it to be the most appealing product we have ever made; and finally, with respect to user-oriented  features, we kept the exceptional mounting system of the GTZ, but  made it even better, and we added support for the increasingly popular compression fittings. Leading is constant  innovation, but it is also listening to your customers, and we did just that.” said Gabriel Rouchon Swiftech's Chairman  & CTA.  The product is being shipped to the distribution channels now.

MSRP: $79.95

Product Page Link

(*) Socket LGA 1156 motherboard back-plate is not in stock at the time of release, and will be mailed upon request free of charge. ETA for the part is mid-october.

About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN.PK – News)

Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products.  They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at:  info@swiftech.com. 

Safe Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.