PRESS RELEASE, FOR IMMEDIATE RELEASE

Swiftech® unveils new high performance MCP35X pump.
“The ultimate cooling Machine™”

FOR IMMEDIATE RELEASE

Long Beach, CA – September 15, 2010, 6:00 PM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release for retail sales of the new MCP35X™ pump. The product was initially unveiled earlier this month as the engine powering the Company's new H20-X20 Edge Kits.

As a standalone pump, the MCP35X™ is a substantial step forward from the long established MCP355 series. It receives considerable hydraulic performance enhancements, its operating speed is adjustable via the motherboard, and the inlet/outlet ports now meet the G1/4" standard. System integration is also improved thanks to an optional "built-in" reservoir, which further reduces the device's overall footprint and should ease installation into space constrained cases.

"Compared to other pumps in our product line-up, and also considering the plethora of third party after market housings available for our pumps, the MCP35X™ is expected to emerge as a no-contest proposition. It finally gives enthusiast users all the choices that they always wanted, more raw performance, silent running at low speed, more versatility, together with the peace of mind afforded by Swiftech's 2 year warranty" said Gabriel Rouchon, Swiftech's Chairman and CTA. 

MSRP
MCP35X pump:  $109.95
MCP35X-Res optional reservoir:  $29.95

Product Page Link

About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN.PK – News)
Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products.  They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at:  info@swiftech.com. 
 
Safe Harbor
This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.