PRESS RELEASE, FOR IMMEDIATE RELEASE

Swiftech® unveils revolutionary high-performance all-in-one liquid cooling kits, the H20-X20 Edge series.
“The ultimate cooling Machine™”

FOR IMMEDIATE RELEASE

Long Beach, CA – September 1st, 2010, 6:00 PM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release of the H20-X20 EDGE series of "all-in-one" liquid cooling kits. The kits are composed of a patent pending heat exchanger combining pump and reservoir, which considerably simplifies the task of installation for the users.  The patent pending heat exchangers called MCR Drive (Rev2) come in two sizes:  for dual 120mm fans and for triple 120mm fans; they incorporate a new high power pump with variable speed control managed by the motherboard. TheApogee™ XTL CPU water-block included in the kits is derived from Swiftech's award winning Apogee XT.

Swiftech is counting on the versatility and performance superiority of their kits 'design to attract an expanded range of users.  A key factor with respect to versatility is the kit's ability to easily support additional devices such as liquid cooled graphics coolers or extra radiators which is a must-have among power users; the extremely broad performance range of the H20-X20 kits is of equal importance in terms of competitive advantage, as the kits can be tuned to satisfy both ends of the users 'spectrum:  from silent operations to extreme cooling; and finally the ease of installation is expected to appeal to quality oriented first-time users. Capitalizing on 10 years of experience in designing and manufacturing liquid cooling systems, Swiftech also turbo-charges user-support by including multiple sets of accessories to accommodate various installation strategies, and they provide one of the most comprehensive installation guides in the industry which includes dozens of fully detailed pre-built 3D models.  "While Swiftech's Ultra, Ultima and Apex series of liquid cooling kits have set the performance standard among power users for the past 5 years, the Edge series combine equal or superior performance with the new triple radiator, a broader gamut of utilizations, and most of all a stupendous ease of installation that will appeal to anyone willing to make the jump into serious liquid cooling" said Gabriel Rouchon, Swiftech's Chairman and CTA. 

MSRP
H20-220 EDGE:  $309.95
H20-320 EDGE:  $339.95

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About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN.PK – News)
Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products.  They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at:  info@swiftech.com. 
 
Safe Harbor
This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.