Rouchon Industries, dba Swiftech®, Adds National Retail Chain to List of Clients

Micro Center becomes latest National Retailer to Sell Swiftech® Cooling Products

Wednesday August 16, 2006 – 1:31 pm PT

LAKEWOOD, CA –  August 16, 2006 - Rouchon Industries, dba Swiftech, announced today the company has added national retailer Micro Center as a customer. Micro Center currently operates 19 stores throughout the U.S. and is considered the, “Computer Retailer of the Millennium” as selected by Computer Show Daily, a leading computer publication. The average Micro Center store is over 45,000 square feet and has over 30,000 SKU’s. In addition to their brick-and-mortar locations, their online store currently has over 3 million customers in their database. 

“Rouchon Industries is proud to have Micro Center as a customer. Their commitment to consultative customer service will insure all Swiftech products are presented to all computer users, not just the enthusiast.” stated Mr. Gabriel Rouchon, Chairman and CTA of Rouchon Industries. Mr. Rouchon adds, “The Company will continue to penetrate the larger retail markets through additional stores like Micro Center. Our goal is to increase our sales through effective marketing to the consumer and to assist our retailers in promoting Swiftech products within their retail locations.”

About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN.PK – News)

Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products.  They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftnets.com. Or you can email us at:  info@swiftnets.com.

Safe Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.  

Contact

Investor Relations

Paul Deriso

925-465-6088

paul@coreconsultingroup.com