NEW PRODUCT RELEASE

Swiftech® introduces "Quiet Power" line of liquid-to-air heat exchangers

State-of-the-Art PC radiators deliver higher performance, at lower acoustic noise and competitive price.

FOR IMMEDIATE RELEASE

Signal Hill, CA - Saturday July 30th, 2005 - Swiftech® today announced the release of the new Quiet Power line of heat exchangers for Personal Computers.  The MCR120 and MCR220 "QP" series heat exchangers have been engineered to meet today's PC industry highest thermal loads, quality standards, and low noise requirements at a competitive price.

“The name "Quiet Power" is a reference to earlier work we did in 2002 with our liquid cooled barebones. It also perfectly reflects our focus during the months of research and development that we spent optimizing the thermal performance and acoustic noise characteristics of these radiators with low to medium output fans" said Gabriel Rouchon, Swiftech’s Chairman. Mr. Rouchon goes on to state "Mass production enables us to offer these products at extremely competitive prices while maintaining our high quality standards, and when you add the Patent Pending self-purging headers to the package, these are serious contenders to the crown of best PC radiators on the planet!

About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN.PK – News)

Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products.  They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftnets.com. Or you can email us at:  info@swiftnets.com. 

Safe Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.