NEW PRODUCT RELEASE

Swiftech® unveils new flagship VGA waterblock, the Epsilon™ for nVidia® GeForce® GTX295 graphics cards.
“The ultimate cooling Machine™”

FOR IMMEDIATE RELEASE

Lakewood, CA – July 24, 2009, 11:45 AM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release of their new flagship full cover VGA waterblock. Named after a twin star system, the Epsilon™ waterblock is designed for nVidia’s latest high end dual GPU graphics card: the GeForce® GTX295.  In Swiftech’s classic tradition, the Epsilon waterblock is made of only the highest quality materials, such as polycarbonate instead of prone-to-cracking acrylic material, and chrome plated -instead of merely nickel plated, electrolytic copper; the cooling engine uses a finely machined pin matrix composed of 600 µm (0.023") micro structures and provides an optimal balance between heat dissipation and flow rate. “We are quite excited by this new product: it is a showcase for our technology, and we certainly plan on declining it for upcoming AMD® and nVidia® graphics cards” said Gabriel Rouchon Swiftech's Chairman & CTA.  The product is being shipped to the distribution channels now.
 
MSRP: $179.95
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About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN.PK – News)
Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products.  They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at:  info@swiftech.com. 
 
Safe Harbor
This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.