Rouchon Industries, dba Swiftech, Announces the Release of the Most Advanced Liquid Cooling System; "STORM" Water-Block
Monday July 18, 10:00 am ET

SIGNAL HILL, CA--(MARKET WIRE)--Jul 18, 2005 -- Swiftech(TM) today announced the release of the new "STORM" water-block. This next generation computer cooling device features a host of technological innovations never before used in commercial water-block production. The "STORM" now becomes Swiftech's flagship water-block product, crowning the company's line of high-end liquid cooling products, and is aimed specifically at the die-hard enthusiast user.

For the computer user seeking the most effective way to cool their processor, the STORM water-block is the ultimate in thermal dissipation. This unit will allow enthusiasts to significantly lower their processor's temperature and achieve incredible power when operating their gaming, home, or office systems.

"Swiftech acquired the manufacturing rights for the extraordinarily efficient Storm G4 water-block from well-known Australian engineer Stew Forster (AKA Cathar). The resulting product combines Swiftech's manufacturing expertise and attention to detail to deliver the most advanced water-block ever produced by our company," said Swiftech's Chairman Gabriel Rouchon. Mr. Rouchon goes on to state, "With the release of our Storm water-block, our revenues for the third quarter should increase dramatically. Our retail partners have waited patiently for this product and have accepted over 700 pre-orders to date. Their continued sales efforts should assist us in exceeding our third-quarter revenue projections. The Storm product is the first of many thermal cooling products that Swiftech will be releasing within the next few months."

Swiftech manufactures air and liquid cooling solutions for Intel®, AMD®, nVidia® and ATI® microprocessors. It's most prominent customers include giant semi-conductor and CPU manufacturers, PC and component manufacturers such as Corsair® memory, Voodoo PC® , and multibillion Internet resellers such as Newegg.com® and Fry's Electronics® in the distribution sector.

About Rouchon Industries Inc (dba, Swiftech) (OTC BB:RCHN.OB - News)

Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM's, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products. They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today's most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech's website at: http://www.swiftnets.com. Or you can email us at: info@swiftnets.com.

Safe Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.