PRESS RELEASE

Swiftech® announces appointment of Mittoni Pty Ltd as Master Distributor for the Australia and New Zealand markets.

FOR IMMEDIATE RELEASE

Lakewood, CA - July 9, 2009 2:15 PM Pacific Standard Time – Rouchon Industries, Inc. dba Swiftech® today announced the appointment of Mittoni Pty Ltd as Master Distributor for the Australia and New Zealand markets. Specialized in the distribution of extreme performance products, Mittoni includes in their manufacturers portfolio prestigious names such as Arctic Silver®, EVGA®, G Skill®, Lian Li® and many more. "With extreme performance products such as ours, there is no question in my mind that Mittoni is best positioned to increase Swiftech® products market share in the Australia and New Zealand market" said Gabriel Rouchon Swiftech’s Chairman & CTA. "We are very excited to be distributing Swiftech® products in our region" said Louis Mittoni CEO of Mittoni Pty Ltd, "resellers looking for simpler sourcing as well as increasing demand from many retailers for Swiftech® product ensures that the brand will build significantly upon its previous success, and we're very proud to become a part of this development".

About Rouchon Industries Inc (dba, Swiftech®) (NASDAQ: RCHN.PK - News)

Swiftech® offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM's, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech® is the development, manufacturing, and sales of thermal management products.  They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech® products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today's most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.Swiftech.com or you can email us at:  info@Swiftech.com.

Safe Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.