NEW PRODUCT RELEASE

Swiftech® introduces the Apogee GT water-block

“GT” version of the Apogee takes the product line to yet another performance level

FOR IMMEDIATE RELEASE

Lakewood ,  CA – Monday January 15th, 2007 12:00 AM Pacific Standard Time- Rouchon Industries, Inc. dba Swiftech® today announced the release of the new Apogee GT water-block. While both water-blocks look exactly alike, the “GT” features an optimized Diamond Pin Matrix structure which the company claims will yield performance improvements ranging from 1°C and up to 3°C at 100W depending on the CPU's, with Intel's latest QX6700 quad core processors benefiting the most from the revised structure. Swiftech also announced that all its water-cooling kits will now be shipped with the Apogee GT version. “While the enhancements represent a natural progression in our Diamond Pin Matrix Technology, the real challenge was in manufacturing. I am glad to report that not only did we improve on the performance of the product, but we were also able to boost our production capacity to an industrial level unmatched in the history of our Company; this will no doubt please our OEM partners and kicks off 2007 with high expectations of success for the year” said Gabriel Rouchon Swiftech's Chairman & CTA.

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MSRP: $55.95
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About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN.PK – News)

Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products.  They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftnets.com. Or you can email us at:  info@swiftech.com. 

Safe  Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.